The first one she opened was more conventional. The pop-up food truck was called The Book of Burger, which is also the same title of the book she released at the same time. The food truck was actually a promotional stunt to promote the cookbook.
Image credit: Daily Telegraph Jeff Goldblum surprised Australian fans when he distributed free hotdogs from a food truck, appropriately named Chef Goldblum’s Jazzy Snags in a Sydney neighborhood last April.
The celebrity sighting came barely a day after it was announced that the actor would be reprising his role as Dr. Ian Malcolm for the sequel of Jurassic World, a movie that became so popular it not only led to the development of numerous follow up films, but also various spin-offs, including a digital Jurassic World slot title which has helped bring the franchise to new demographics. Fans have since surmised that his food truck appearance was strategically aligned with the news of him returning to the franchise.
Image credit: NY Daily News
Former New York Yankees’ shortstop Derek Jeter served healthy food to fans via the Luvo food trucks, which he is a brand endorser for. In an interview with NY Daily News, the athlete revealed that when he was younger, he wasn’t very conscious about what he ate, and was more likely to eat junk food over anything else. Times have changed, as he is now committed to healthy eating.
Technically, Gwyneth Paltrow didn’t man a food cart or truck. However, InStyle did report that the actress and entrepreneur hosted a food truck event in Los Angeles last December. The event, titled Road to Table: A Culinary Experience, was a collaboration between her company Goop, and Cadillac, which brought foodies together to try out the various meals offered by a variety of local food trucks.